Same framing, opposite politician. Readers are served the flipped name three times in four, the real name once — then asked if they are outraged, before the reveal. The gap between the two columns is the label doing the outraging.
The meter awaits your outrage. Go read the paper, answer the question, and return.
The meter is jammed. Try again shortly.
| Cohort | Outraged, flip shown | Outraged, fact shown | Votes |
|---|
| Story | Votes | Shares | Flip shown | Fact shown |
|---|
Methodology: assignment is random per reader per story (75/25), the vote is recorded before the reveal, and nobody is asked twice. Percentages appear once a cohort has votes; small samples wobble. This is a parody newspaper running a real experiment, which the editors concede is also the premise of cable news.